Goals from the news

Recall completion

Louisville Ladder recalled 1.77 million attic stairways installed since 2012

1.77 million attic stairways sold over 14 years need a repair kit, and owners have to come forward. Reaching an unregistered installed base is the goal the recall leaves open.

  • Louisville Ladder
1.77M

attic stairways recalled in the United States

CPSC recall 26-661
2012–2026

years of sales covered by the recall

CPSC recall 26-661
11

reports of bolt breakage, one injury

CPSC recall 26-661

What happened

The story, from the record.

On August 6, 2026 the Consumer Product Safety Commission announced the recall of about 1,770,000 Louisville Ladder attic stairway ladders sold in the United States, plus about 13,054 in Canada. The stairways were sold from November 2012 through July 2026 at Home Depot, Lowe's, Do It Best, Orgill and on Amazon, for $170 to $600.

The bolts that hold the stairway can break, and the stairway can fall. Louisville Ladder had received 11 reports of bolt breakage, including one injury to the neck, head and back.

The remedy is a free repair kit. To get one, an owner has to register on the recall site or call the recall line. Most attic stairways are installed by builders and remodelers in homes that have since changed hands; the current owner rarely knows the brand, let alone that a recall exists.

Fourteen years of sales, five retail channels, no registration data. The notice is the easy part. Finding the homes is the goal.

How OneShot would run it

The goal this leaves open.

OneShot was not involved in this event. This is how the goal it describes would run as one OneShot goal: the objective, the steps per case, and the list price of each.

The goal

Get repair kits into 20% of the installed stairways within 12 months, starting from retailer sales records and the builders who installed them.

  1. 01

    Find the installers

    Search for the builders and remodelers in each county who bought in volume, and resolve each to a current contact.

    • Company Search
    • Company Enrichment
    • Local Business Resolve
    $0.02
  2. 02

    Find the homes

    Pull building permits for new homes and attic work from each county's portal, for the years the stairway was sold. That is an address list no registration card ever produced.

    • Browser
    $0.012
  3. 03

    Ask for the job addresses

    Find the owner or office manager at each installer, verify the address, and ask for their job list by email and phone until each has answered or declined.

    • People Discovery
    • Email Enrichment
    • Email Verification
    • Email send
    • Email Inbox
    • Voice call time
    • Call analysis
    $1.45
  4. 04

    Notify the homes

    Mail each address a notice with the registration link and phone line; property managers and HOAs get one letter per building.

    • Physical mail
    $2.50
  5. 05

    Follow up and report

    Call homes that have not registered after 30 days. Report the registration count against the installed base monthly.

    • Voice call time
    • Call analysis
    $0.71

About $4.69 per case at list prices. Spend limits cap the run; every paid action returns a signed receipt; anything over your approval threshold waits for a person.

Sources

Where the figures come from.

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