A consumer appliance maker
Recall completion
Take a recall from the usual 6% fixed to 20%, owner by owner.
- Volume
- 171,000 owners per 9-month recall
- Cost per owner
- $2.88
- Cost per 9-month recall
- $492,566
The job today
Why it’s still done by hand.
The average consumer recall gets about 6% of units repaired, replaced or destroyed (CPSC). Cheap products do worse: about 4% under $20.
Owners moved, threw away the box, or never registered the product. Retailer records sit in other companies' systems. The team mails one notice, posts on the website, and the rate stalls.
Offering a home visit lifts the rate by about 14 points (CPSC), but nobody has the staff to trace, call and schedule 171,000 owners.
How the agent runs it
One owner, start to finish.
- 01$0.007
Trace the owner
Match retailer and registration records, then confirm a current address and contact for each owner.
- Profile Enrichment
- Web Read
- 02$2.51
Notify
Mail the recall notice with a prepaid return label, and email the same notice where an address exists.
- Physical mail
- Email send
- 03$0.36
Follow up
Text owners who haven't acted, and call the rest. Call analysis records the chosen remedy and a visit window.
- SMS
- Voice call time
- Call analysis
- 04—
Fix it at home
Book local repair technicians by region. Contracts over the approval threshold wait for the recall coordinator.
See it run
One goal, start to finish.
What you ask for, the outcome as it climbs, and the moments along the way: replies, approvals, reports.
Get 20% of our 250,000 recalled heaters fixed by June. The typical recall stops at 6%. Spend up to $1.5M, and ask me before any contract over $5,000.
171,000 letters mailed
Owners traced through retailer records.What it costs
$2.88 per owner.
| Tool | List price | Per owner | Cost |
|---|---|---|---|
| Profile Enrichment | $0.005 / profile | 1 profile | $0.005 |
| Web Read | $0.002 / URL | 1 URL | $0.002 |
| Physical mail | $2.50 / letter | 1 letter | $2.50 |
| Email send | $0.01 / send | 1 send | $0.01 |
| SMS | $0.0035 / segment | 1 segment | $0.0035 |
| Voice call time | $0.35 / minute | 1 minute | $0.35 |
| Call analysis | $0.01 / call | 1 call | $0.01 |
| Per owner | $2.88 | ||
| 171,000 owners per 9-month recall | $492,566 | ||
List prices from our pricing page. Every paid action returns a signed receipt, and spend limits cap each run.
The four-week pilot
Units corrected in the pilot region, week by week.
- 7%
Week 1
Owners traced and notices mailed in one region.
- 10%
Week 2
Texts and calls to owners who haven't acted.
- 14%
Week 4
In-home repair visits booked by region, with coordinator approval.
Targets agreed before the build. Weekly reviews measure against them.
When it needs a person
Exceptions go to your team.
- Owner reports an injury or incident
- Technician contract over the approval threshold
- Unit resold; new owner unknown
What we measure
- Correction rate
- Owners reached
- Cost per corrected unit
- Reports filed on time
