A mid-size shipper
Freight tendering
Loads covered by small carriers, booked within budget.
- Volume
- 800 loads per month
- Cost per load
- $5.74
- Cost per month
- $4,593
The job today
Why it’s still done by hand.
Small carriers have the capacity and the best rates on many lanes, but they work by phone.
Coordinators call down a list for every load, then call again for check-ins, so most loads go to the same few brokers.
How the agent runs it
One load, start to finish.
- 01$0.06
Tender the load
Email the lane, dates, and rate range to the carriers who run it.
- Email send
- 02$4.24
Call for rates
Call the carriers who haven't replied. Call analysis returns rate, equipment, and pickup window.
- Voice call time
- Call analysis
- 03$1.44
Book and track
Book the best offer under the load's spend limit and send check-ins by text and call until delivery.
- SMS
- Voice call time
- Call analysis
- 04—
Pay the carrier
Pay on proof of delivery, with a signed receipt per load.
- Carrier payoutIn development
What it costs
$5.74 per load.
| Tool | List price | Per load | Cost |
|---|---|---|---|
| Email send | $0.01 / send | 6 sends | $0.06 |
| Voice call time | $0.35 / minute | 12 minutes | $4.20 |
| Call analysis | $0.01 / call | 4 calls | $0.04 |
| SMS | $0.0035 / segment | 6 segments | $0.021 |
| Voice call time | $0.35 / minute | 4 minutes | $1.40 |
| Call analysis | $0.01 / call | 2 calls | $0.02 |
| Carrier payout | Priced at launch | 1 payment | — |
| Per load | $5.74 | ||
| 800 loads per month | $4,593 | ||
List prices from our pricing page. Every paid action returns a signed receipt, and spend limits cap each run.
The four-week pilot
Loads covered without a broker, week by week.
- 30%
Week 1
Email tenders to a curated carrier list.
- 55%
Week 2
Rate calls to non-responders and booking under spend limits.
- 70%
Week 4
Automated check-ins and carrier payment on delivery.
Targets agreed before the build. Weekly reviews measure against them.
When it needs a person
Exceptions go to your team.
- Best rate exceeds the load's limit
- Carrier's authority or insurance lapsed
- Missed check-in on a live load
What we measure
- Loads covered
- Rate against benchmark
- Tender-to-book time
- Cost per load
